Sports
Liverpool Football Club Rekindles Iconic Partnership with Adidas
Liverpool Football Club has entered a new multi-year partnership with Adidas, effective from August 1, 2025, marking the return of Adidas as the club’s official kit supplier.
This deal, which ends the current Nike contract, is estimated to be worth between £60-70 million annually, showcasing a significant financial upgrade. The partnership has sparked enthusiasm among fans and club officials alike, not only for the financial benefits but also for the return to a brand synonymous with football heritage. The new kits for the upcoming season, including a much-anticipated green third kit, have already been revealed, adding to the excitement surrounding this historic collaboration.
This move ends Liverpool’s five-year stint with Nike, which began in 2020 and reportedly brought in over £60 million per season through a combination of a base fee and merchandise royalties.
The new Adidas agreement is said to be worth more than £60 million annually, potentially exceeding £300 million over its reported five-year duration, depending on performance incentives and global sales. Fans are already buzzing about the leaked designs for the 2025-26 kits, which promise a nostalgic nod to the 1980s and 1990s, featuring the Adidas trefoil logo and classic three-stripe detailing.
Rumored Liverpool Adidas Kit 25/26 Season
Both sides have expressed enthusiasm for the reunion. Adidas CEO Bjørn Gulden highlighted Liverpool’s status as a global football icon and the legacy of their past collaborations, while LFC CEO Billy Hogan emphasized the shared ambition for success and the excitement of welcoming Adidas back into the fold. For supporters, this partnership not only signals a return to a cherished aesthetic but also underscores the club’s strong commercial trajectory as they compete at the top of the Premier League and beyond.
The Ghanaian national football team, known as the Black Stars, delivered a stellar performance, defeating Chad 5-0 in their latest FIFA World Cup African Qualifier at the Accra Sports Stadium. The goals were netted by Antoine Semenyo, Inaki Williams, Jordan Ayew, Mohammed Salisu, and Ernest Nuamah, showcasing a well-coordinated team effort.
This victory has propelled Ghana to the top of Group I, enhancing their prospects for the 2026 World Cup.
The match not only highlighted the team’s improved form but also ignited celebrations across the nation, with widespread support from fans. While President John Mahama has historically rallied for the team, his specific reaction to this match remains unconfirmed.
The focus now shifts to their next challenge against Madagascar, with the team’s recent performance setting high expectations.
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